These certifications represent the applied knowledge and hands-on experience I’ve gained through my coursework and simulation-based training at Western Technical College.
Key Skills Gained:
Customer profiling & sales funnel targeting
Campaign messaging and media selection
Budget planning and campaign performance analysis
Key Skills Gained:
Survey development, focus group planning, and segmentation
Sampling plans and visual analysis
Strategic recommendations based on market insights
Key Skills Gained:
SEO keyword strategy, KPIs, and ROI analysis
A/B testing and ad campaign optimization
Landing page design and digital channel planning
Key Topics Covered:
On-page and off-page SEO fundamentals
Keyword optimization and ranking factors
Key Topics Covered:
Developing content strategies for specific audiences
Creating and repurposing high-performing content
Key Topics Covered:
Email list segmentation
Campaign structure and performance metrics
